Why choose a professional designer & developer?
Your website is your online window. People look to google & check to make decisions on who they work with or buy services from. Hence, why it is important for your website to look the part.
Your online reputation is of the upmost importance these days, as more & more people rely on the internet. Therefore, here are the perks of having a professional website, how you can have a better understanding, & why it’s important to choose an experienced designer.
1. Consistent brand identity.
Professional designers think about the big picture. We create a visual language for your brand that is consistent across different platforms & media types. Your website, logo, business cards, & even your Twitter profile have to have a unform look & feel.
Brands that have a consistent visual language make become more recognisable & memorable than having the appearance of 5 different side-business’. All this comes from practical experience based upon theory degree training.
2. Visitors stay on your site.
You’re not looking for clicks or impressive google analytic stats for sessions. You’re looking for an audience who browse through your site & get to know who you are. Remember that most people will leave after one glimpse at your site. It takes something special to keep them interested, let alone be interested enough to buy what you have to offer. Entice them.
3. More customers.
Calls to action are the sign-up, buy now, & learn more parts of your site. Where they are on the web page, how they look, & what they say will determine how many more people decide to invest in you. There is a theory behind it all, & professional designer knows to deliver this.
4. Distinction from competitors.
‘Thats-good-enough’ websites just don’t cut it anymore. Within any industry, there are many sites & business’ that look the same. They say all the right things, the design isn’t too offensive, but they don’t shout ‘we’re special, choose us’.
That doesn’t mean you have to pull out the over-the-top sparkly graphics to get attention. Quality means distilling all of your unique selling points into one coherent visual message that appeals to your audience.
5. Form, structure & purpose to content.
Content & design need to be perfectly aligned on your site. Most people will not put in the effort to understand what you are trying to say. Large blocks of small text, confusing navigation, & obscured calls to action will sub-consciously turn visitors away.
Designers work with your content, thinking ahead, so that it’s clear & directs people to what you want them to do. Planning where you are going to grow, & add to your site, all this takes some good design thinking. Writing a path to follow to develop your site’s look & feel while your business develops.
6. Eye for detail.
The choice of fonts, spacing of text, & visuals are details that make a difference in the overall quality of your site. These kinds of nuances may not seem that important, but they affect how readable and functional the site is. It’s all about the user ability & how it affects your visitors attention span.
7. Objective perspective.
You are the expert on your own business, but you are not an expert on web design. Sometimes there needs to be a compromise between what you want & what works for the web. Quality web design also comes from the experience of knowing how to translate ideas into web pages. We know what we do best, our suggestions are purely in our best interests.
8. Less future spending.
Businesses that try to get a “good deal” & buy into the promise of getting high-quality design services for a cheap price often end up paying more than they need to. Why? They realise that high quality really does cost money & pay for another designer to re-do their site.
It’s all well and goo having the ‘£200’ apparently professional site – but it won’t be bespoke to you & the needs of your business & will almost always follow a generic template. If your competitor went down the same route, you might have the same site with a different logo – stand out!
9. Reliable friendship.
Business owners & designers have to work together to create a website. The process involves communication & compromise. If you are satisfied with the result, the designer you work with will be your go-to for changes & new additions, & they will happy to work with you.
Many designers & clients form not just a working partnership, but a friendship, making it easier to establish a relationship that can be beneficial for both parties.
10. Room for development.
Quality design builds a solid foundation for the improvements you will want to make after the initial site is finished. Whether you want to add a new product or service, the site will already have a strong enough aesthetic that you don’t have to go back to square one.
As mentioned in point 5, we plan ahead.
So what are you waiting for?
Looking for a professional & bespoke website that suits your needs & audience? Take a look at an example of one of our recent builds.
Spare 5 minutes & lets talk about what we can do for you.
Think. Create. Talk.